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Interactive Weekly Roundup 3.5.2010
What’s been happening in the exciting world of interactive marketing this week? Patents were handed out like wieners at a cocktail party, Yahoo! celebrated its 15th birthday, users get all stary-eyed...
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Interactive Marketing Weekly Roundup 3.12.10
SEARCH MARKETING/GENERAL INDUSTRY Google becomes transparent Well, sort of. Google is making an effort to explain how their search technology, ads and apps work, most likely due to the EU antitrust...
View ArticleInteractive Marketing Weekly Roundup 3.26.10
You may not know it, but Google leaving China wasn’t the only thing to happen in the interactive marketing industry this week. The annual east coast edition of SES went on all week in New York, and...
View ArticleInteractive Marketing Chat | Paid Search
Jared Schroder, Location3 Media’s director of paid search and resident karaoke champ, discusses a couple recent topics in the SEM industry: Google’s new sitelinks feature for paid search ads; and what...
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Interactive Marketing Weekly Roundup 4.2.10
It’s Friday. That means it’s time to relax a bot and catch up on your reading from the week. Luckily, we’ve compiled a few of the most interesting and newsworthy items from around the interactive...
View ArticleMaking Digital Work Recap by Alex Porter
Alex Porter provides a recap of Making Digital Work, the two-day intensive workshop at Boulder Digital Works in Boulder, Colorado. Alex went old school at the workshop, using a notebook and pen to...
View Article2011 Digital Marketing Predictions Video
Location3 Media staff talk about their predictions for 2011 in this brief video. As with our 2010 prediction video from last year, a reoccurring theme in this video is integration. Whether it’s the...
View ArticleTips for Breaking into the Marketing Industry
As I’m out and about at events I often get asked the same question, “You’re in marketing. My [fill in the blank] wants to get into marketing. Any advice?” I usually tell them the daughter, nephew, or...
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B2C vs. B2B in Digital Marketing
Can the same agency perform effective digital marketing for both Business to Consumer (B2C) and Business to Business (B2B) commerce? There are a number of differences between the two types of...
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Google Analytics New Reporting Feature
Today Google Analytics announced a new report functionality showing social interactions with content. This step comes with the introduction of their new +1 button for websites, however it does not stop...
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2013: The Time for Integrated Digital Marketing Is Now
As we speed into the new year (seriously, where has January gone?) and assess our respective marketing strategies and initiatives there are a lot of buzz words that seem to be floating around the...
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